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Central Services




Central Services

 

As a central provider of services for the consulting agencies Aegis Media Central Services offers a broad range of back-office services and resources. This allows us to concentrate specialist know-how and to create more efficient working procedures.

Through analysis and assessment of the media market, forecasts of market developments as well as targeted information management, Media Insights and Intelligence provides a base on which the consulting agencies can build efficient communication strategies. Within integrated client teams in the Planning & Buying division, campaign implementation is executed through supervision, planning, buying and evaluation. The strategic preparation and execution of client- and agency-related negotiations are supervised within the Strategic Media Buying department, taking all market opportunities into consideration.

This structure guarantees targeted information procedures, optimal negotiation results as well as professional media planning and buying with the best possible campaign results for all clients of the Aegis Media Group.

Further areas like Corporate Development (HR, Corporate Communications and Market Insights), IT and Finance complete the range of services offered by Aegis Media Central Services and make an important contribution to the overall objective of increased effectiveness and efficiency within the whole group.

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