Communications Specialists

The advisory skills of the Aegis Media group cover the entire network of brands, consumers and communication. Specialist knowledge and a network of all relevant communication disciplines build the basis for strategic communication consultancy and cross-media concepts.

Reflected in these extensive and diverse services are specialist units, the „Specialist Services“ of the Aegis Media group, who use their knowledge as “Integrated Specialists” to find individual communications solutions for the clients. Their knowledge is specialised in various sectors and areas of competence and they support the agency networks being an integrated part of thier client teams.

Aegis Media Resolutions
Aegis Media Resolutions, formerly known as Carat Expert, supports marketing decisions with empirical, well-supported research results and analysis. Resolutions stands for “Research for Solutions” with a clear commitment to solution oriented research. The working methods of Aegis Media Resolutions are based on flexibility and efficiency and are consistently tailor-made to clients’ needs. The research programme accompanies the whole communication process. Market analysis, target group research, media research and efficiency analysis are the core competences. The work processes are closely linked to those of the Aegis Media Group, in order to take advantage of synergies within the network. For further information about Aegis Media Resolutions please visit www.aemedia-resolutions.de

blöcher+partner platforming®
As a strategic partner of the Aegis Media Group, the specialised agency blöcher+partner platforming® offers integrated and efficient platforming®-concepts to their clients. With their platforming® thinking blöcher+partner develops innovative and client-specific specialist advertising concepts. These concepts are based on a creative merging of three concepts – an understanding of the advertising market, programme/editorial planning (media insight) and classical marketing (brand management). Hence blöcher+partner uses all types of media – “above the line and below the line”. For further information about blöcher+partner platforming® please visit www.platforming-bp.com

MWO
MWO is the pharmaceutical unit of the Aegis Media Group in Germany. Its services cover all areas relating to advertising for OTC and ethical drugs. MWO also offers specialist advertising opportunities aimed at optimising media performance. The PR specialists of MWO deliver an efficient press and media service by covering not only the conceptual work but also the implementation and evaluation of trade, DTC or OTC campaigns. The services of MWO also cover the planning and execution of advertising campaigns in new media vehicles like Doctors’ EDV and Internet. For further information about MWO please visit www.mwoffice.de

Aegis Media Retail Communication
Retail communication has its own rules and Aegis Media Retail Communication is a specialised unit dealing with it, however, not only with the local implementation of media solutions in small geographic areas. The main tasks are the consulting work related to brand communications, the roll-out of tailormade strategies and finally the implementation on a macro and micro level. The objective ist to increase effectiveness and efficiency of retail communication.

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