Isobar: The global network for digital marketing and online marketing

Isobar was founded by Aegis Media in 2004 as a special unit and is still today the only global full-service digital marketing network. Isobar and its network of agencies share a common philosophy, “Creating Time”. Isobar is convinced that brand communication must create moments in which the consumer is willing both to spend time with the brand and actively spread its message, and also to connect strongly with the brand. As a part of the Aegis Media Group the German Isobar network embraces the agencies Carat Direct, Xenion and iProspect.

Carat Direct Communication Systems
For many years Carat Direct has provided consultancy for controlling and optimising the use of direct marketing measures in the traditional media (TV, press, radio), the internet and via mobile marketing. Carat Direct is also developing direct dialogue marketing and database marketing projects aimed at generating leads, cross- and up selling and boosting customer loyalty. The emphasis is on measuring the client’s success directly and on performance- related fees. For further information about Carat Direct please visit www.carat-direct.de

Xenion
Xenion Interactive is one of the leading agencies for online marketing services in Germany. Today the company has a team of more than 80 specialists who develop and implement integral digital marketing strategies. The scope of services provided includes the creation and production of online-advertising, all relevant areas of online-marketing and internet-shopping, as well as post evaluation and campaign management. For further information about Xenion Interactive please visit www.xenion.de

iProspect
iProspect, Ltd, the youngest member of the German Isobar group, was founded in May 2008 following the acquisition of rmsarcar. Since then this Hamburg based company has operated under the name iProspect. The German branch is a well- established agency offering modern online-marketing, search-engine optimization and search-engine marketing.

As part of an integrated consulting approach iProspect examines the strategic objectives of its clients and finds the appropriate search-marketing position. Because only expertly-developed in-house software is suitable for the requirements of modern search marketing, iProspect has its own teams of developers, who update the products continuously. For further information about iProspect please visit www.iprospect.de

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