Pressemeldung
Isobar wins digital account for Ballantine’s in Europe and Latin America
Isobar, the world’s largest digital marketing network, today announces it has been appointed as digital agency of record for Ballantine’s Finest. Ballantine’s Finest is a premium blended scotch whisky which is part of the Pernod Ricard portfolio of premium spirits brands.
Isobar creative agency de-construct will work with Isobar Global to develop a 360˚ strategy to launch and support Ballantine’s forthcoming ‘Leave an Impression’ campaign, creating and executing a range of digital activity to run alongside above and below-the-line advertising activity. The work will appear in more than 15 countries, including Latin America and Eastern Europe.
Isobar’s relationship with Pernod Ricard brands already covers a global digital strategy and creative brief for Chivas Regal, also led by de-construct. Isobar sister agency Vizeum provides global communications planning across a number of Pernod Ricard’s global brands, including Chivas Regal, Jameson, Malibu and Havana Club. Vizeum and sister agency Carat implement media planning and buying in 15 countries.
Mark Abrami, assistant brand manager for Ballantine’s Finest said: “We chose Isobar out of three digital agencies after a competitive pitch process because of strong ideas that were accompanied by substantive research of our targets. Isobar’s global network will deliver what we need: best-in-class experts across a wide spectrum of digital disciplines, working on the ground in our key markets of Europe and Latin America. We are very confident that together we can make a big impact on raising awareness of the Ballantine's brand amongst our target consumers."
Niku Banaie, vice-president of strategy & innovation for Isobar added: “Clients increasingly want a strategic and co-ordinated plan for their communications across a number of territories, and this demand is growing fastest in digital. Our network of agencies across the world means we can pick the best idea for our clients and see it brought to life by the most experienced digital team available. And as a global team we can demonstrate strength in creative thinking as well as provide advice on strategic and business marketing. Changing consumer habits and new technology are creating new challenges for Ballantine’s, and we are proud to be helping them navigate through this space.”
Neil Bedwell, managing director at de-construct Amsterdam, added: "The Ballantine's brand team has developed a strong platform in 'Leave an Impression' that offers rich creative ground, particularly for digital activity. This campaign will take the brand into new areas: starting and seeding conversations amongst our audience, giving them ownership of campaign content and the freedom to shape each element of their own lives. In this way Ballantine’s can become a proper enabler brand, inspiring individuals to leave their own impression and giving them the tools to do it."
